New Chipotle ad film does it again with "The Scarecrow"

Food chain, Chipotle Mexican Grill has done it again. Clearly, it's a brand with a conscience, a green heart and a soft spot for the planet. Serious stuff for a burritos maker but then again...

It's new animation ad "The Scarecrow" is a wonderful creation - dark yet gripping, a joy to watch. What's more, they have also created a game app with Moonbot Studios and CAA Marketing.





For more on the ad:

• Ann Handley of MarketingProfs piece on LinkedIn Thought Leaders:

The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video 

(and It's Not to 'Start with a Billion Dollars')

• Lisa Lacy on Clickz: Chipotle's Scarecrow Advocates 'Food with Integrity'

Chipotle's first animation ad 'Back to the Start' was a runaway hit. And why wouldn't it be? They got country music legend, Willie Nelson to sing a Coldplay classic! My blog post on it (May 2012).