Innovation is Madness - A Short Film on Creativity

Last week, I sent out a tweet.

Behind every great brand is a valuable social benefit delivered through innovation - Steve Hilton #branding #marketing
— Amar Trivedi (@Mr_Madness) November 14, 2012

It brought back an amazing film in response. Yup... serendipity does happen online!

@mr_madness A #video you'll like...#Innovation is Madness directed by Mark Decena ow.ly/fi9qT @focusfwdfilms #FFSemiFinalist
— Kontent Films (@kontentfilms) November 21, 2012

It's easy to see why I love this short film. It has my name in the title :)

Humour aside, it features a lovable, eccentric genius called Pliny Fisk III, with remarkable insight:

I love his definition of creativity. But I'm not giving it away. You'll just have to watch the film.



Innovation Is Madness | Mark Decena from Focus Forward Films on Vimeo.


INNOVATION IS MADNESS is a Semifinalist in the $200,000 FOCUS FORWARD Filmmaker Competition and is in the running to become the $100,000 Grand Prize Winner. It could also be named an Audience Favorite if it's among the ten that receives the most votes. If you love it, vote for it. Click on the VOTE button in the top right corner of the video player. Note that voting may not be available on all mobile platforms, and browser cookies must be enabled to vote.

Pliny Fisk III was one of the founding members of the green building movement. In 1975 he co-created the Center for Maximum Potential Building Systems, a non-profit education, research, and demonstration organization specializing in life cycle planning and design. Shooting a video series for the US Green Building Council, we were introduced and subsequently fell in love with Pliny and his merry band of crazies. CMPBS has not only become a collaborative model for invention, but a physical space for innovation to happen. It's time for the inmates to run the asylum.


Full Credits:
Director: Mark Decena

Cinematographer: Matt Notaro
Editor/Colorist: David Carrillo
Associate Producer: Forrest Pound
Executive Producers: Teri Heyman, Michelle Moore

Sound Mix: Casey Boyle, Nay Villanueva
Music: “She Ate the Fly” Ed’s Redeeming Qualities, Rounder Records
Plenitude renderings: Blake Smith
VIBE renderings: Elena Carey, Cassidy Ellis, Lovleen Gill Aulakh, Gurushabad Khalsa
Additional Photography: Blake Gordon

Focus Forward Films: is an unprecedented new series of 30 three-minute stories about innovative people who are reshaping the world through act or invention, directed by the world's most celebrated documentary filmmakers.

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Watch Focus Forward Films and vote for your favorite in our $200,000 Filmmaker Competition at vimeo.com/focusforwardfilms