Fun has a funny way of catching on. When you're having fun, people feel it, sense it and get in on it. It's the equivalent of not taking oneself too seriously. NASA and Gotye get it. Brands should too.
Here's a brilliant, bang-on-brand example from Volkswagen: The Fun Theory.
In recent times, one of the most significant achievement for all humanity (along side the Olympics) has been NASA's Curiosity rover landing on Mars.
While the actual video of the landing (below) went wildly viral, here's the parody with hilarious remixed lyrics spotted on Mashable of the joy that erupted at the base station. It's called:
"We're NASA (and we know it)". A spoof on LMFAO's "I'm sexy (and I know it)".
Curiosity Mars Landing - Full HD Video. Congrats NASA, JPL, MSL on the incredible feat.
In the creative world, a sure sign of success is when your work gets imitated. In the digital world, you know you've made it when the parodies land up on YouTube.
Another example of having fun is Gotye who took crowd-sourcing talent to a new level by creating a "Best of the spin-offs" - a mash-up of all the user-uploaded versions of his worldwide hit song "Somebody That I Used to Know" ft. Kimbra.
The Original Video with 315 million+ hits. Be warned! This song ain't catchy... it's contagious!
Among the better ones of the thousands of parodies that got the whole world to take notice.
Gotye himself took notice and rehashed the online clips into a "Somebodies" YouTube Orchestra.
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