Nissan India's Mega Bollywood-style promo for Micra starring heart-throb Ranbir Kapoor and 100 dancing cars. Remember to bring out the popcorn from the microwave before you hit PLAY!
Killer Formula : Bollywood Entertainment + Social Media marketing = Global Viral Hit + New Star of India
Clearly, this is more than an ordinary ad. It is the first big step for social media marketing in India. Using Facebook and YouTube, this is a mini Bollywood movie. Produced by AKQA, London, it was shot at Ramoji Film City Studio in Hyderabad. Here's the dope on the campaign in Fast Company: Nissan's Facebook-driven Bollywood extravaganza.
Hi Surruchi, brand ambassadors are chosen after lengthy discussions and research. That's even truer for an international car brand.
ReplyDeleteBut while they cannot get you to like Ranbir Kapoor (neither your choice, nor Nissan's intention), they did create an entertaining ad in the form of a mini Bollywood movie. And yes, innovative use of social media in India. Clearly that's a first and that's what got me to blog about it. And I must admit, I was a bit dazzled by the sheer scale of the production.
Cheers, Amar